Privacy policy

Last updated: 30 August 2026

Who we are

Process Measurement and Analysis Ltd is the controller of personal information described in this notice. We are a company registered in England and Wales under company number 1015471. Our registered address is Brook Mills House, Carr Lane, Slaithwaite, Huddersfield, HD7 5BG. This notice applies to accuseries.co.uk.

For privacy questions or requests, email privacy@pma.uk.com, call 01484 843 708, or write to the address above.

Information we collect

The information we collect depends on how you use the site. It may include:

• Your name, job title and organisation.
• Business contact details such as your email address, telephone number, country and postal address.
• Information in an enquiry, including the application, parameter, process conditions or support requirement you describe.
• Technical information created when you use the site, such as IP address, browser and device information, security logs and cookie preferences.

How we use personal information

We use personal information only where we have a lawful basis. Depending on the circumstances, this may be necessary to take steps at your request before entering a contract, to perform a contract, to meet a legal obligation, for our legitimate interests in operating and protecting our business and responding to business enquiries, or because you have given consent.

We may use the information to:

• Respond to enquiries and provide requested product, application, reagent, service or support information.
• Prepare quotations, manage orders or contracts, and maintain business records.
• Operate, secure, diagnose and improve the website and prevent automated abuse.
• Send marketing communications where permitted by law. You can opt out at any time using the unsubscribe link or by contacting us.

Who we share information with

We may share personal information with suppliers that help us provide website hosting, forms, email delivery, security, analytics or translation services; with professional advisers; and with regulators, courts or public authorities where disclosure is required by law. Suppliers may process information only for the services they provide to us and under appropriate contractual controls.

International transfers

Some service providers may process information outside the United Kingdom. Where this happens, we use an applicable lawful transfer mechanism, such as an adequacy regulation or contractual safeguards, and apply appropriate protections.

How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including responding to an enquiry, maintaining a business relationship, meeting contractual and legal obligations, resolving disputes and protecting legal rights. Retention periods therefore vary by record type and context.

Your rights

Depending on the circumstances and lawful basis, you may have rights to access your personal information, correct it, ask for erasure, restrict its use, object to processing, receive portable data, and withdraw consent. These rights are not absolute and legal exemptions may apply.

Your right to object: you may object at any time to direct marketing. You may also object to processing based on legitimate interests, and we will consider your circumstances and the applicable law.

To exercise a right, contact us using the details above. You may also complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint/.

Cookies and website security

The site uses essential cookies and similar technologies required for security, forms, cookie preferences and site operation. These essential technologies do not require consent. Non-essential analytics cookies are blocked unless you choose “Accept analytics” or enable Statistics in “Choose preferences”. You can reject analytics just as easily and reopen the consent panel at any time using the persistent “Cookie settings” control.

Google Analytics 4

With your consent, we use Google Analytics 4 to understand visits, traffic sources and interactions with the site so that we can improve its content and performance. Google may process browser and device information, IP-derived location data and information about pages and events. The AccuSeries measurement identifier is G-GZEL0X3KC6. Analytics does not load before consent, and withdrawing consent prevents further Analytics collection from this browser. For information about Google’s processing, see Google’s Privacy Policy.

Cloudflare Turnstile

Our contact form is protected by Cloudflare Turnstile, which helps distinguish legitimate enquiries from automated abuse. See the Cloudflare Turnstile Privacy Addendum for information about Cloudflare’s processing.

Automated decisions

We do not use personal information submitted through this website to make decisions based solely on automated processing that produce legal or similarly significant effects.

Links to other websites

This notice applies only to this site. Other websites linked from it operate under their own privacy notices, which you should review before providing personal information.

Changes to this notice

We may update this notice when our practices, services or legal obligations change. The latest version and revision date will be published on this page.